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How To Apply Eye Shadow (basics)

Be CONFIDENT!

How To Apply Eye Shadow (basics)

How to apply eye shadow basics by Donna Power from Pretty Faces Makeup with SeneGence ShadowSense

Eye Shadow can be a tricky thing. Fear not! With this makeup tutorial I will show you the basics that I use all the time. Choose your own level by deciding how much time you have for applying eye shadow and the look you’re going for. I promise you it’s simple. If you think it’s hard, it’s not actually beyond you, you just haven’t focussed on it lately and I bet you haven’t been playing makeup, too! It’s time to play a bit! If you don’t like your first go, then just wipe it off. That’s basically the first big tip – PLAY MAKEUP! It’s so therapeutic playing with colours and getting to know your own face, too. Enjoy, sister!! Be confident! 

Let’s demystify Eye Shadow. You need to know the eye areas, sequence, techniques and tools – and then play makeup! Know the eye shadow areas and application sequence:
1) “Crease” (edge of your eye socket or about 2/3 up towards brow – frames your other colours and makes your eyes look bigger), 
2) “Lid” (below crease to lash line from inside to outside corners, a lighter colour will add space to your eyes, making them appear larger), 
3) “Outer” (outer corner from lash line to crease, a lying down ‘V’, like a ‘wing’ this makes your eyes appear wider and creates depth)
4) “Highlight” (tear duct corner & under the brow, makes your eyes appear bigger and intensifies contrast between darker colours in brow and lid)
5) “Liner” (lash line above or below eyes, makes your lashes look more intense and as a wing elongates your eyes creating symmetry in the face) 
Hot Tip: Use 2 brushes for each colour (one to apply and one to blend in)
Hot Tip 2: Blend the colours well- sometimes it’s good to apply the colour again to add more pigment or to blend more with other colours.
Hot Tip 3: Cream-to-Powder ShadowSense from SeneGence won’t fall onto your cheek and will set as powder and stays all day
Hot Tip 4: Use anti-aging, cruelty-free, botanical eye shadow on your fragile eye area skin (SeneGence eye shadow will speed up your cell renewal rate, increasing hydration, collagen synthesis and decrease wrinkles)

Donna Power wearing Silver ShadowSense from SeneGence
Cream-to-powder eye shadow is so easy to blend and it helps the beginner and makeup junkie alike enjoy being colour-creative while looking polished and professional. Just follow the standard easy 1 – 6 steps (stopping whenever you want) and have fun!!
Base coat - Light Concealer
Crease - Garnet ShadowSense
Lid - Mulberry ShadowSense
Outer - Onyx ShadowSense
Highlight - Sandstone Pearl Shimmer ShadowSense
Liner - LashExtend Brown
Lower Lash line - Onyx outer half, Sandstone Pearl Shimmer ShadowSense inner half
Lashes - VolumeIntense mascara Black (waterproof)
Base coat – Light Concealer
Crease – Garnet ShadowSense
Lid – Mulberry ShadowSense
Outer – Onyx ShadowSense
Highlight – Sandstone Pearl Shimmer ShadowSense
Liner – LashExtend Brown
Lower Lash line – Onyx outer half, Sandstone Pearl Shimmer ShadowSense inner half
Lashes – VolumeIntense mascara Black (waterproof)
Eyes: 
light concealer on and under eyes
Crease- mulberry ShadowSense
Lid - sandstone pearl shimmer ShadowSense
Outer- garnet ShadowSense
Highlight - whisper pink and sandstone pearl shimmer ShadowSense
Liner- brown LashExtend
Lashes- black brown VolumeIntense mascara .
Brows - smoked topaz ShadowSense
Eyes:
light concealer on and under eyes
Crease- mulberry ShadowSense
Lid – sandstone pearl shimmer ShadowSense
Outer- garnet ShadowSense
Highlight – whisper pink and sandstone pearl shimmer ShadowSense
Liner- brown LashExtend
Lashes- black brown VolumeIntense mascara .
Brows – smoked topaz ShadowSense
Donna Power from PFM explains how to apply eye shadow. Step 1 is light concealer Senegence

In every step, apply the eye shadow product with one makeup brush and then blend it in with a second small fluffy brush. The amount of product you apply matters so don’t blend with the same brush or you’ll put too much product on. When you’re blending, you can stipple (pat) on the colour to get a stronger vibrancy, or do the old ‘windscreen wiper’ movement to blend across. With cream-to-powder eye shadow or liquid LashExtend, keep your eyes mostly closed while you let the product really dry well. For instance, I’ll do my brows after my lids to let my lids dry well before putting on mascara.
Step 1: Apply colour-correcting concealer all over your eye lids and in a triangle under your eyes. If you want to just stop there, you can and just add a touch of mascara and you’re good to go!
I LOVE the SeneGence Light Concealer because it’s so thin and silky, anti-aging and vegan and it doesn’t cake up or smudge off. You can even use your fingers – I do everyday!

Donna Power from PFM explains how to apply eye shadow. Step 2 is ShadowSense by Senegence  on your crease

Step 2: Choose a soft mid-vibrancy colour for your crease. If you have a crease due to your lovely eye socket being quite visible, you’re SO LUCKY! Don’t put yourself down, sister, because the rest of us are trying to look like you! If you have hooded eye lids (like me) create a crease by finding your eye socket bone or going just above 2/3 up towards your eye brow. Draw a thin line of product with one brush along your socket bone (it will give you the perfect angle) and then blend it with a different, fluffy brush. This will give your darker, complimentary and highlight colours a frame to be nestled under.
If you want to stop there, you could! Well, just blend it all the way to your lashes. If you want to create the effect of having bigger eyes, leave your lids blank.

Donna Power from PFM explains how to apply eye shadow. Step 3 is ShadowSense by Senegence  on your eyelid

Step 3: fill your lid from your lash line to your crease with a lighter colour to create bigger eyes. Blend it well with your crease colour – just keep playing, don’t be scared! If you don’t like it straight away, keep playing or wipe it off and start again. Nothing bad is going to happen! So far, you’ve made yourself look so much more awake with colour correction, then you’ve created an illusion of or softened your crease which creates depth and now you’ve created space with a brighter, lighter lid colour. Well done you!! Remember to use 2 brushes – one for applying and one for blending. If you wanted to end there, you could! Just add some mascara and you’re fine for an everyday work look. 

Donna Power from PFM explains how to apply eye shadow. Step 4 is ShadowSense by Senegence  on your outer corner

Step 4: Choose your darker colour e.g. charcoal, purple, blue, green, brown or bronze and apply it in a lying down “V” shape with the pointy end facing the outside of the corner of your eye lid. Blend it in with a separate brush. Stipple more product on for a more vibrant hue. This is an easy way to amp up your day time makeup for an evening look. Have fun! Be confident!

Donna Power from PFM explains how to apply eye shadow. Step 2 is ShadowSense by Senegence  on your eyebrow and tear duct

Step 5: Choose a highlighting colour that’s lighter than your lid or brighter in some way such as a beige, white, pale gold, pale pink etc. My favourite for this is Whisper Pink or Sandstone Pearl Shimmer. Apply a small amount to your tear duct and just under your brow to create even more space. It’s the little details that add the oomph to your look. Definitely do this for a night event to catch the light or just to appear more vibrant every day. Have fun in colour therapy!

Donna Power from PFM explains how to apply eye shadow. Step 2 is ShadowSense by Senegence  on your lash line

Step 6: Line your upper and lower lash lines. Line your top lashes with a soft brown or a bold black depending on the look you’re after. You can even use complimentary colours to make your eyes really pop. Create a wing that meets at the edge of your crease from two spots – in line with your pupil and from the outer corner of your lash line. Fill in the space. My LashExtend liquid eye liner will actually grow you lashes, too. 
Use the same shadow colour you used on your crease and/or outer “V” under your bottom lashes to about in line with your pupil. Then use the same shadow as your highlighter or lid colour from the pupil to the inner corner. These are optional, of course! If you have small eyes or are after a more youthful natural look, you may not want to do under your bottom lashes.